TMBA 354: Who is Mr. Regular? The Story Behind the Hit YouTube Channel Regular Car Reviews

TMBA354: Who is Mr. Regular? The Story Behind the Hit YouTube Channel Regular Car Reviews post image

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This is the second instalment of our three-part series in which Dan and Ian talk to people who have turned their personal obsessions into successful businesses.

This week you’ll be hearing from someone that Ian has admired, and wanted to chat with, for quite some time: Mr. Regular. Mr. R is one of the hosts of Regular Car Reviews, a very successful YouTube channel that combines car reviews with pop culture, references to literature, social commentary and much more. The results are hilarious, sharp and insightful.

But today’s show is not just for ‘car people’. Mr. Regular also shares his insights on how he got started publishing content on YouTube four years ago, what motivates him and the relationship he seeks to build with his audience.


Listen to this week’s show and learn:

  • What led to the inception of Regular Car Reviews. (3:35)
  • What Mr. Regular’s business relationship with The Roman is like. (9:31)
  • Whether or not Mr. Regular is making a full-time living off of his YouTube channel. (12:26)
  • How a car that they built has become the de facto face of their brand. (24:43)
  • Why Mr. Regular still worries that Regular Car Reviews could fail. (40:35)

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Dan & Ian

Published on 09.15.16
  • Jeff Friedman

    Great interview! I was really moved by Mr Regular’s honesty and bravery, sharing his insecurities, fears, etc. His reviews are always a fun diversion.

  • Awesome interview! Been a fan of these guys from day 1.

  • Ian

    Thanks Jeff :) Hope he comes back again down the road to update everyone on the biz of RCR

  • Ian

    Tks Eric!

  • thanks Jeff, felt the same

  • Finally catching up on some past episodes. Just finished this one. Great episode! I recently read Daymond John’s book The Power of Broke. RCR’s foundation and ongoing motivation is absolutely a prime example of leveraging one’s power of broke to make great things happen!

  • thanks Chris this was one of my favs from 2016

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