TMBA 169 (TTR27) – Use The Recurring Revenue Test to See If Your Product is Dead on Arrival

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TMBA 169 (TTR27) – Use The Recurring Revenue Test to See If Your Product is Dead on Arrival post image
 

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It’s time for another Tropical Talk Radio podcast, which gets published every Friday afternoon (Hong Kong time). Here’s the link to subscribe in iTunes if you haven’t already done so. In this week’s episode Dan has a sit down chat with Joe Magnotti from Adsense Flippers about turning your marketing budget into an asset for you, and testing whether or not your product has legs.

Listen to this episode and hear about:

  • Dan & Joe’s advice for Mark from Slipstopper.com. (@slipstopper)
  • Why just selling a product often isn’t enough in today’s world.
  • How to amplify your offering with up sells, cross sells and recurring revenue models for your target customer.

slipstopper

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Episode length: 14:29

 

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Dan

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Published on 02.22.13
  • http://www.markzhang.me/ Mark Zhang

    Thanks for the great feedback Dan and Joe. Appreciate it.

    It’s a perspective that I have not explored because none of the competitors are doing it, but as Dan said when we met up in Bali, that’s why maybe I SHOULD be doing it.

    Also Dan, I’m in the process of devouring Start with Why like you recommended. It feels like the WHY ties nicely into the whole idea of building a list and sharing the story like you and Joe mentioned.

    A couple of things:

    – The product isn’t unique, and I wasn’t the one who invented it from the ground up…so in a sense, it already is a commodity. I just tweaked it and sold it in a unique way.

    – I am in the process of writing a short piece on how I got coverage from the press without previous relationship. Will be sharing this in the DC and my blog.

  • http://www.markzhang.me/ Mark Zhang

    Clarification from Dan:

    When we were in Bali, you and Ian mentioned that focusing on distributors will probably have better ROI than focusing on SEO. However, this seems contradictory and bypasses the website/list building completely? Could you elaborate a bit further?

    Also, it seems like content online will be pointless if I am just going for the distributors?

  • http://www.tropicalmba.com Dan

    In general, if you develop a “list” of distributors consisting of personal relationships with distributors, that would be more powerful given your current value proposition (cool product / good margins for retailers). If you want to build a list with consumers, you need to evolve your brand to include narrative element or other similar things we were discussing. SEO won’t solve the fundamental problems of having meaningful relationships, repeat customers, and higher lifetime value of customers.

  • http://www.tropicalmba.com Dan

    Mark– I really look forward to following along with your biz and helping where I can. You’ve got real chops man and your stuff has real potential. Thanks for stopping by to catch up, and I’ll see ya in the DC.

  • http://www.markzhang.me/ Mark Zhang

    Thanks for the clarification Dan, it makes sense now. I see a fork in the road.

  • Ed Stapleton, Jr.

    I just picked up a @SlipStopper . I am going to give the old otter box a break.

  • http://www.tropicalmba.com Dan

    yeah talk about changing it up, those otter boxes look like defense weapons !

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