TMBA 330: Getting the Most Out of YouTube

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On this week’s show, Dan and Ian are speaking with Gabby Wallace.

Gabby is an extremely well qualified ‘English as a second language’ teacher who has spent many years teaching abroad, including a substantial stint in Japan.

She initially started posting videos on the YouTube channel to help her students with tricky and recurring problems they had. But, just over a year ago, a change of circumstances – and also a desire to have greater flexibility to travel – led her to develop her online sideline into a successful business. She started offering courses through Go Natural English, using YouTube as a way for people to connect with her.

In this episode Gabby shares the tips and strategies which have enabled her to gain over 150,000 subscribers. She also talks through some of the mistakes she made (so you don’t have to).

Transcript

Listen to this week’s show and learn:

  • What inspired Gabby to leave her established career and become an entrepreneur. (3:43)
  • One of the hardest experiences that Gabby faced as an entrepreneur. (7:55)
  • Gabby process for recording multiple videos at a time and automating their publishing schedule. (10:25)
  • Some tips for people who are launching their own YouTube channel. (16:40)
  • Techniques for getting more people to view the videos that you make.(26:50)

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.

Cheers,

Dan & Ian

Published on 03.31.16
  • Evaldas Miliauskas

    This is really funny, because just a week ago I did one interview myself on similar topic how to make money out of your youtube videos and of course its on youtube: https://www.youtube.com/watch?v=lCT3PqLJL70

    By doing some searching before hand I came across this site called social blade that gives some interesting stats on every youtuber, as an example Gabby’s channel: http://socialblade.com/youtube/user/gonaturalenglish.

    Now the interview itself was as usual informative and interesting. I never get bored of story based format, where you delve into history of starting out and the transformation of being a business owner. What I liked also about Gabby’s approach to the youtube channel is that she actually leverages the channel to bringing in customers to her business not just selling ads as many other youtubers do. This means even if suddenly youtube would go away you still have your business and can switch to other marketing channels.

    @Dan & @Ian, I’m pretty sure you could do some great advice giving youtube videos. The only difference I see from a podcast – videos need much more attention, so you either need to be entertaining or the problem you solve must be really important and best of all keep it relatively short. Hence why Humor and Howto videos are so popular.

  • http://www.tropicalmba.com/ Dan Andrews

    agree Evaldas, it seems like an incredibly powerful sales funnel if you’ve got the right back end to it. I could easily see how somebody could find Gabby’s videos and then spend 1hr++ in the funnel.

    Agree RE: videos, I think for now we’ll be sticking to the podcast as we haven’t even mastered that yet! :)

  • Evaldas Miliauskas

    oh my, you’ve been podcasting for over 7 years now! If you haven’t mastered yet, then I’m not sure who has hehe

    yeah youtube really does an impact in terms of mindset for buying something. If I think about it any product I want to verify especially more expensive one the no brainer thing to do is go on youtube and see somebody review it. Talk about social proof!

  • http://www.faqtube.tv Tom Martin

    LONG LONG time listener but not a common poster but after listening to this week’s ep I had to jump in.

    Gabby’s channel is excellent and she’s had great success but i think it’s dangerous to say that you should focus on either content OR optimisation.

    I think in today’s YouTube climate you need to be doing both.

    yes there are going to be success stories where video seo and optimizing for the platform aren’t involved but increasingly these are going to be outliers.

    I’ve published 1000’s of videos to youtube and have seen viral hits and virtual tumbleweeds and i know that it’s not all about content.

    Consistently good content that is optimised will cut through much greater than simply good content and with a few tweaks i think Gabby could probably have even MORE success than she is already having.

    I do understand though that there is a time and effort cost to that though and you have to chose your battles.

    just my two cents

    keep up the good work all

  • http://artoftroubleshooting.com/ Jason Maxham

    Very interesting to hear from someone who’s successfully using YouTube to further their business. Loved the bit about putting “secrets” in the title of videos. Hate it we might, but that Upworthy/Buzzfeed stuff really works.

    If anyone’s interested in a bird’s-eye view of YouTube (like how many views it takes to make it into the top 1%), I analyzed the metadata from over 10 million videos and wrote this report about YT’s first decade:
    http://artoftroubleshooting.com/2015/11/04/tube-of-plenty-analyzing-youtubes-first-decade/

  • lion

    A DC youtube account featuring keynotes of DC events – sprinkling them out inbetween events – would crush it

  • lion

    In the vein of a DC account, the channel could feature case studies of businesses with a high barrier to entry (such as the company featured in today’s podcast) – the businesses that don’t make it on the show – done in a way that the company would want to show it to potential customers

  • http://rockingrawchef.com/ Barbara Fernandez

    I loved this, thanks so much Gabby for all the great info. Dan and Ian thanks for asking those questions that made for more ‘meat’ that I can add to my strategy on top of Gabby’s fab presentation for the DC for my own channel.

  • Evaldas Miliauskas

    wow, that’s hardcore – thanks for sharing!

  • http://www.tropicalmba.com/ Dan Andrews

    thanks for the feedback Tom appreciate it! glad you dug the ep

  • http://www.tropicalmba.com/ Dan Andrews

    thanks Barbara!

  • http://www.tropicalmba.com/ Dan Andrews

    cheers Jason thanks!

  • http://www.wildsideconfections.com Troy Swezey

    According to techcrunch. dot com/ 2013/08/27/google-dumps-video-responses-from-youtube-due-to-dismal-0004-click-through-rate/ “Google Dumps Video Responses From YouTube Due To Dismal .0004% Click-Through Rate” back in September 2013. The cited reason is a minuscule .0004% click-through rate on video responses submitted by users.

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