Patrick McKenzie from Kalzumeus.com has been one of my favorite bloggers for over half of a decade. Patrick has a storied history of writing long-form pieces about the experiences of starting bootstrap software businesses, and is an expert at optimizing for non-cash currencies. In this week's episode we dig deep into Patrick's business philosophy, including how he has been able to build a powerhouse blog that is followed by some of the most influential people in the industry. We also talk about his expertise around conversion optimization and email marketing, how not to suck at giving conference speeches, and Patrick's experience as a long-term expat in Japan.