TMBA 220: Thoughts on Email Marketing (60% of Our B2B Customers Open Our Emails on Mobile!)

In the process of launching and iterating on Valet Up, our new SaaS app developed for valet companies, Ian and I have been working on refining our email marketing strategies and how we can snag some extra customers and improve our closing average. On top of this, an email came in from Mark from Art Of Baseball and he asks how he can improve his email marketing to gain more customers. With the timing being as perfect as it was, we had to share our thoughts.

Listen to this week’s show and learn:

  • Why lower prices usually equate to doing your customers a disservice.
  • The tool we’re using that’s making our email marketing sizzling hot.
  • How to take advantage of the fact that 60% of people open emails on a smartphone.
  • What to do about the reality that people are being conditioned not to open your emails.
  • Calls to action: using limited space, limited time, and pre-selling.

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.



Dan & Ian

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