TMBA 220: Thoughts on Email Marketing (60% of Our B2B Customers Open Our Emails on Mobile!)

TMBA 220: Thoughts on Email Marketing (60% of Our B2B Customers Open Our Emails on Mobile!) post image

In the process of launching and iterating on Valet Up, our new SaaS app developed for valet companies, Ian and I have been working on refining our email marketing strategies and how we can snag some extra customers and improve our closing average. On top of this, an email came in from Mark from Art Of Baseball and he asks how he can improve his email marketing to gain more customers. With the timing being as perfect as it was, we had to share our thoughts.

Listen to this week’s show and learn:

  • Why lower prices usually equate to doing your customers a disservice.
  • The tool we’re using that’s making our email marketing sizzling hot.
  • How to take advantage of the fact that 60% of people open emails on a smartphone.
  • What to do about the reality that people are being conditioned not to open your emails.
  • Calls to action: using limited space, limited time, and pre-selling.

People on this episode:

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.

Cheers,

 

Dan & Ian

PS, if you’d like to receive emails from us occasionally, you can put your email address into the form below:

Published on 11.28.13

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