TMBA 685: From Agency to COO to CEO – A Case Study From SPI

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Agencies: creating them, the opportunities they offer, and some of the issues running them can create have been a long running theme on this show.

Today Dan talks with Matt Gartland who ran a successful creative agency for eight years before partnering with one of his then clients, Pat Flynn, and eventually becoming CEO of Smart Passive Income (SPI).

Matt discusses how he’s helping SPI develop further as a diverse media brand, ways of managing a growing team, and how he sees online communities evolving: 

“The primary value of these community based experiences is less the content, even though the content is important. It’s more the network, the network of the people, the peer to peer interactions, the habits and experiences that you ritualize within these communities based on experiences. You need good people to be able to facilitate and foster those.”  

Listen and learn:

  • Why community has become the focal point of SPI’s priorities
  • How Matt and Pat’s relationship grew from client to partner
  • Maximizing potential within your team
  • The difference stages of developing an agency

Mentioned in the episode:

Before the Exit – Our New Book
Partner With Us
The Dynamite Circle
Dynamite Jobs
Post a Remote Job
Dynamite Deals
Tropical MBA on YouTube
Dynamite Jobs – Remote Recruiting Sales Page
Matt Gartland
Pat Flynn
Smart Passive Income
Rocket Fuel
Gino Wickman

Enjoyed this podcast? Check out these:

TMBA261: Systematize Your Selling
TMBA601: Creating Meaningful Online Communities
TMBA 633: Mailbag: Managing Teams and Creating Communities

This week’s sponsors:

Don’t Get Held Up While You’re Trying to Scale Up. Experience the ease of remote hiring with dedicated experts by your side. Book a call at

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.


Dan & Ian


Full Transcript

(Transcript Forthcoming)

(Transcript Forthcoming)